Subject

Advertising

The ZIM Certificate in Marketing Level 3 grounding in advertising — agencies, objectives, media selection, budgeting, campaign planning, creating and producing print, radio and TV advertisements, evaluation and controls.

What this subject covers

Lesson topics

Chapter 1: What Advertising Is
Chapter 2: Advertising Agencies and the Advertising Manager
Chapter 3: Types of Advertising
Chapter 4: Objectives, Functions and Roles of Advertising
Chapter 5: Advertising and the Marketing Mix
Chapter 6: Advertising Media: Types, Selection and Evaluation
Chapter 7: Advertising Budgeting
Chapter 8: The Advertising Campaign Planning Process
Chapter 9: Creating Press Advertisements and Radio and Television Commercials
Chapter 10: Producing Advertisements
Chapter 11: Production of Radio and Television Commercials
Chapter 12: Selection of Media
Chapter 13: Media Research
Chapter 14: Advertising Evaluations
Chapter 15: Voluntary Controls
Chapter 16: Integrated Marketing Communications
Chapter 18: Creating Print Advertisements: Copywriting
Chapter 19: Creating Print Advertisements: Layout, Illustration and Printer's Instructions
Chapter 20: Radio Advertising and Commercial Scripts
Chapter 21: Television Advertising and Storyboarding
Chapter 22: Producing Advertisements and Commercials

CPD advantage: Completing this subject may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.

Fees

Course fee K600.00

Assessment fee Not applicable — no assessment

Total amount to pay K600.00

Save K800.00 by bundling

Pay K4,000.00 for all 8 subjects in ZIM Marketing Level 3 instead of K4,800.00 — assessment fees included, no extra payment. View the programme.

21 lesson topics

No assessment at present. This subject is currently study-only: you get the full lessons, but there is no assessment to take, so it doesn't lead to a certificate for now.

Remember: you must apply for a minimum of 2 subjects in total.

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