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ZIM Marketing Level 4
This is a programme of The Zambia Institute of Marketing (ZIM): the Certificate in Marketing, Level 4. It covers Marketing in Practice, Consumer Behaviour, Logistics Management, Services Marketing, Marketing Research and Information, Digital Marketing, Integrated Marketing Communications and Fundamentals of Entrepreneurship. There are three exam sittings every year: June, September and December, and to sit the exams you must register with ZIM. Here, we provide the lessons for your knowledge and exam preparation.
How the programme works
The ZIM Marketing Level 4 is made up of 8 subjects. You apply for a minimum of 2, and can add more at any time — including subjects from our other programmes. Each subject is studied entirely online, at your own pace, over a 30-day study window that starts once your course fee is confirmed.
Entry requirements
ZIM Certificate in Marketing Level 3 or Equivalent
Subjects in this programme
Marketing in Practice
The marketing executive's day-to-day work — managing projects, budgets, promotions and events, competitor and market research, CRM, agencies, PR and social media, and reporting to management.
Course fee: K600.00 No assessment — study only View details Subject 02Consumer Behaviour
How and why consumers choose, buy, use and dispose of products and services — the psychological, social and cultural influences on buying behaviour and how marketers apply them.
Course fee: K600.00 No assessment — study only View details Subject 03Logistics Management
How goods, information and services flow from source to customer — customer service, inventory, warehousing, materials handling, transport, distribution channels, reverse and international logistics, and quantitative tools such as linear programming and network analysis.
Course fee: K600.00 No assessment — study only View details Subject 04Services Marketing
How services are marketed and delivered — service characteristics, the extended 7Ps mix, customer expectations and service quality (SERVQUAL and the gaps model), servicescape and blueprinting, service recovery, internal marketing, pricing, demand and capacity, promotion, distribution, new service development and technology-based services.
Course fee: K600.00 No assessment — study only View details Subject 05Marketing Research and Information
How organisations plan, collect, analyse and use marketing information — research design, secondary and primary methods, questionnaires, sampling, analysis, reporting and marketing information systems.
Course fee: K600.00 No assessment — study only View details Subject 06Digital Marketing
Digital marketing for ZIM Level 4 learners — websites and landing pages, SEO and search advertising, content, email, social media, KPIs and analytics, e-commerce, automation and integrated digital campaign planning.
Course fee: K600.00 No assessment — study only View details Subject 07Integrated Marketing Communications
How organisations plan, coordinate and evaluate marketing communications — the communication process, media selection and planning, branding, budgeting, agencies, campaign strategy, promotional tools, digital communications and measurement.
Course fee: K600.00 No assessment — study only View details OrientationOrientation
A free quick-start guide to your participant portal — how lessons, progress, payments, assessments and certificates work.
Course fee: K0.00 No assessment — study only View details Subject 08Fundamentals of Entrepreneurship
The ZIM Certificate in Marketing Level 3 grounding in entrepreneurship — opportunity recognition, entrepreneurial competencies, the business environment, feasibility and business planning, enterprise formation in Zambia, business finance, costing and break-even, and managing and growing an enterprise.
Course fee: K600.00 No assessment — study only View detailsLessons
Each subject is broken into a sequence of self-paced lesson topics. Work through them in order — you mark a topic complete before the next one unlocks, so nothing is skipped.
No sit-down exams
There are no invigilated exams on this platform. Once you've completed a subject's lessons, you answer a set of multiple-choice questions online. Pass, and your Certificate of Knowledge for that subject is generated automatically — instantly, with no manual processing.
Certificates
Certificates are not currently being issued for this programme's subjects. Each subject's page shows its current status.
Fees
- An application fee, paid when you apply.
- A course fee for your chosen subjects, paid once your application is approved.
- An assessment fee per subject, where applicable (some subjects may include the assessment at no extra cost — see each subject's page).
- An optional consolidation fee, if you'd like your passed certificates combined into one.