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ZIM Marketing Level 6
These are subjects in The Zambia Institute of Marketing (ZIM)'s Diploma in Marketing (Level 6). The programme covers International Marketing Strategy, Selling and Sales Management, Strategic Marketing Management and Product and Brand Management, and ends with a Research Project. There are three exam sittings every year: June, September and December, and to sit the exams you must register with ZIM. Here, we provide the lessons for your knowledge and exam preparation.
How the programme works
The ZIM Marketing Level 6 is made up of 4 subjects. You apply for a minimum of 2, and can add more at any time — including subjects from our other programmes. Each subject is studied entirely online, at your own pace, over a 30-day study window that starts once your course fee is confirmed.
Entry requirements
To have access here, to study, just pay and get started. However, to sit for exams one needs to register with The Zambia Institute of Marketing. One also needs to have cleared the level 3 and level 4 Certificates by ZIM or equivalent programmes.
Subjects in this programme
International Marketing Strategy
The ZIM Diploma grounding in international marketing strategy — globalisation and trade, assessing foreign markets, international research, entry modes, and the international marketing mix.
Course fee: K850.00 No assessment — study only View details Subject 02Selling and Sales Management
The role of selling, sales techniques, sales promotion, sales planning, sales force management, administration and performance evaluation (ZIM MG4).
Course fee: K850.00 No assessment — study only View details Subject 03Strategic Marketing Management
The ZIM Diploma grounding in strategic marketing — strategic planning, marketing audits, environmental and competitor analysis, portfolio matrices, growth and competitive strategies.
Course fee: K850.00 No assessment — study only View details Subject 04Product and Brand Management
The ZIM Diploma grounding in product and brand management — product life cycles, new product development, portfolio analysis, brand equity, brand positioning and brand building.
Course fee: K850.00 No assessment — study only View details Subject 05Research Project
An independent marketing research project — choosing a topic, setting objectives, carrying out research and presenting findings and recommendations in a written report.
Not on offer online — available with a tutor Course fee: K3,000.00 (for information only — not payable now) View details OrientationOrientation
A free quick-start guide to your participant portal — how lessons, progress, payments, assessments and certificates work.
Course fee: K0.00 No assessment — study only View detailsLessons
Each subject is broken into a sequence of self-paced lesson topics. Work through them in order — you mark a topic complete before the next one unlocks, so nothing is skipped.
No sit-down exams
There are no invigilated exams on this platform. Once you've completed a subject's lessons, you answer a set of multiple-choice questions online. Pass, and your Certificate of Knowledge for that subject is generated automatically — instantly, with no manual processing.
Certificates
Every subject you pass earns its own Certificate of Knowledge, complete with a unique code anyone can use to verify it on this site. Passed several subjects — from this programme or others? You can request a consolidated certificate combining them into one document, for a small additional fee.
Fees
- An application fee, paid when you apply.
- A course fee for your chosen subjects, paid once your application is approved.
- An assessment fee per subject, where applicable (some subjects may include the assessment at no extra cost — see each subject's page).
- An optional consolidation fee, if you'd like your passed certificates combined into one.