The Programme

ZIM Marketing PGD

These are subjects in The Zambia Institute of Marketing (ZIM)'s Post Graduate Diploma(PGD) in Marketing. There are three exam sittings every year - June, September and December. To sit for exams, one ought to register with ZIM and one ought to have a Degree in any field. Here, we provide the lessons for you knowledge and preparations.

How the programme works

The ZIM Marketing PGD is made up of 6 subjects. You apply for a minimum of 2, and can add more at any time — including subjects from our other programmes. Each subject is studied entirely online, at your own pace, over a 30-day study window that starts once your course fee is confirmed.

Entry requirements

To take lessons here, no requirements. Just pay and get started. However, to sit for exams, you ought to register with The Zambia Institute of Marketing.

Here is a link o more information : https://zimassociates.captain37.com/

Subjects in this programme

Subject 01

Marketing/Principles of Marketing

The ZIM PGD grounding in marketing principles — the marketing mix, segmentation, targeting and positioning, research, consumer behaviour, branding and marketing planning, with ethics and the ZIM Code of Conduct.

Course fee: K900.00 No assessment — study only View details Subject 02

Customer Management

Sales management, consumer behaviour, segmentation and positioning, customer service, key account management, CRM and customer profitability — for ZIM post-graduate learners.

Course fee: K900.00 No assessment — study only View details Subject 03

Strategic Brand Management

How strong brands are built, measured and sustained — brand equity, positioning, brand architecture, integrated communications, brand extensions, global branding and revitalisation.

Course fee: K900.00 No assessment — study only View details Subject 04

Digital Marketing

Digital marketing strategy for ZIM post-graduate learners — digital channels and media, online market analysis, planning frameworks, SEO, email, social, mobile and AI, and measuring performance with analytics.

Course fee: K900.00 No assessment — study only View details Subject 05

Marketing Metrics and Analytics

Measuring marketing performance — choosing and setting metrics, customer, sales, pricing and media measures, ROI, dashboards and using analytics to improve marketing decisions.

Course fee: K900.00 No assessment — study only View details Subject 06

Orientation

How to use the platform as a participant — a quick guide.

Course fee: K0.00 No assessment — study only View details

Lessons

Each subject is broken into a sequence of self-paced lesson topics. Work through them in order — you mark a topic complete before the next one unlocks, so nothing is skipped.

No sit-down exams

There are no invigilated exams on this platform. Once you've completed a subject's lessons, you answer a set of multiple-choice questions online. Pass, and your Certificate of Knowledge for that subject is generated automatically — instantly, with no manual processing.

Certificates

Certificates are not currently being issued for this programme's subjects. Each subject's page shows its current status.

Please note: Marketing/Principles of Marketing, Customer Management, Strategic Brand Management, Digital Marketing, Marketing Metrics and Analytics and Orientation have no assessment at present, so they are study-only and don't lead to a certificate for now.

CPD advantage: Completing a subject or the full programme may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.

Fees

An application fee, paid when you apply.
A course fee for your chosen subjects, paid once your application is approved.
An assessment fee per subject, where applicable (some subjects may include the assessment at no extra cost — see each subject's page).
An optional consolidation fee, if you'd like your passed certificates combined into one.

Choose your subjects

See the full list, fees, and what each subject covers.

Browse Subjects

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