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ZIM Marketing Level 3
This is a programme of The Zambia Institute of Marketing (ZIM). It is a Certificate in Marketing - Level 3. One can complete this programme in 9 to 12 months, covering the following subjects: 1. Principles of Marketing 2. Customer Service 3. Advertising 4. Fundamentals of Entrepreneurship 5. Business Law 6. Principles of Economics 7. Public Relations 8. Basic Finance Exam sittings are in June, September and December.
How the programme works
The ZIM Marketing Level 3 is made up of 8 subjects. You apply for a minimum of 2, and can add more at any time — including subjects from our other programmes. Each subject is studied entirely online, at your own pace, over a 30-day study window that starts once your course fee is confirmed.
Entry requirements
However, to sit for exams under The Zambia Institute of Marketing (ZIM), you need to have a full Grade 12 Certificate for direct entry. There is also a mature entry route.
You can get more information from here:
zimassociates.captain37.com
Subjects in this programme
Public Relations
The ZIM Certificate in Marketing Level 3 grounding in public relations — publics and stakeholders, PR planning, media relations, PR writing, digital and social media, CSR, reputation, crisis management and ethics.
Course fee: K600.00 No assessment — study only View details Subject 02Fundamentals of Entrepreneurship
The ZIM Certificate in Marketing Level 3 grounding in entrepreneurship — opportunity recognition, entrepreneurial competencies, the business environment, feasibility and business planning, enterprise formation in Zambia, business finance, costing and break-even, and managing and growing an enterprise.
Course fee: K600.00 No assessment — study only View details Subject 03Customer Service
The ZIM Certificate in Marketing Level 3 grounding in customer service — understanding customers, service quality, communication, complaint handling and building customer loyalty.
Course fee: K600.00 No assessment — study only View details Subject 04Advertising
The ZIM Certificate in Marketing Level 3 grounding in advertising — agencies, objectives, media selection, budgeting, campaign planning, creating and producing print, radio and TV advertisements, evaluation and controls.
Course fee: K600.00 No assessment — study only View details Subject 05Business Law
The ZIM Certificate in Marketing Level 3 grounding in business law — sources of law, the courts, contract, tort, sale of goods, employment, agency, partnership, negotiable instruments and competition law.
Course fee: K900.00 No assessment — study only View details Subject 06Principles of Economics
The ZIM Certificate in Marketing Level 3 grounding in economics — scarcity and choice, economic systems, production, demand, supply and elasticity, consumer theory, money and banking, fiscal and monetary policy, inflation, unemployment, international trade, market structures, national income and the Zambian economy.
Course fee: K600.00 No assessment — study only View details Subject 07Marketing/Principles of Marketing
The ZIM PGD grounding in marketing principles — the marketing mix, segmentation, targeting and positioning, research, consumer behaviour, branding and marketing planning, with ethics and the ZIM Code of Conduct.
Course fee: K900.00 No assessment — study only View details Subject 08Orientation
How to use the platform as a participant — a quick guide.
Course fee: K0.00 No assessment — study only View detailsLessons
Each subject is broken into a sequence of self-paced lesson topics. Work through them in order — you mark a topic complete before the next one unlocks, so nothing is skipped.
No sit-down exams
There are no invigilated exams on this platform. Once you've completed a subject's lessons, you answer a set of multiple-choice questions online. Pass, and your Certificate of Knowledge for that subject is generated automatically — instantly, with no manual processing.
Certificates
Certificates are not currently being issued for this programme's subjects. Each subject's page shows its current status.
Fees
- An application fee, paid when you apply.
- A course fee for your chosen subjects, paid once your application is approved.
- An assessment fee per subject, where applicable (some subjects may include the assessment at no extra cost — see each subject's page).
- An optional consolidation fee, if you'd like your passed certificates combined into one.