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ZIM Marketing Level 4
This is a programme of The Zambia Institute of Marketing (ZIM): the Certificate in Marketing, Level 4. It covers Marketing in Practice, Consumer Behaviour, Logistics Management, Services Marketing, Marketing Research and Information, Digital Marketing, Integrated Marketing Communications and Fundamentals of Entrepreneurship. There are three exam sittings every year: June, September and December, and to sit the exams you must register with ZIM. Here, we provide the lessons for your knowledge and exam preparation.
Browse subjects across all programmes
Marketing in Practice
The marketing executive's day-to-day work — managing projects, budgets, promotions and events, competitor and market research, CRM, agencies, PR and social media, and reporting to management.
31 lesson topics · 62 assessment questions
Course fee: K600.00Assessment fee: K150.00
View details Recommend on WhatsAppConsumer Behaviour
How and why consumers choose, buy, use and dispose of products and services — the psychological, social and cultural influences on buying behaviour and how marketers apply them.
30 lesson topics · 60 assessment questions
Course fee: K600.00Assessment fee: K150.00
View details Recommend on WhatsAppLogistics Management
How goods, information and services flow from source to customer — customer service, inventory, warehousing, materials handling, transport, distribution channels, reverse and international logistics, and quantitative tools such as linear programming and network analysis.
30 lesson topics · 60 assessment questions
Course fee: K600.00Assessment fee: K150.00
View details Recommend on WhatsAppServices Marketing
How services are marketed and delivered — service characteristics, the extended 7Ps mix, customer expectations and service quality (SERVQUAL and the gaps model), servicescape and blueprinting, service recovery, internal marketing, pricing, demand and capacity, promotion, distribution, new service development and technology-based services.
30 lesson topics · 60 assessment questions
Course fee: K600.00Assessment fee: K150.00
View details Recommend on WhatsAppMarketing Research and Information
How organisations plan, collect, analyse and use marketing information — research design, secondary and primary methods, questionnaires, sampling, analysis, reporting and marketing information systems.
30 lesson topics · 60 assessment questions
Course fee: K600.00Assessment fee: K150.00
View details Recommend on WhatsAppDigital Marketing
Digital marketing for ZIM Level 4 learners — websites and landing pages, SEO and search advertising, content, email, social media, KPIs and analytics, e-commerce, automation and integrated digital campaign planning.
30 lesson topics · 60 assessment questions
Course fee: K600.00Assessment fee: K150.00
View details Recommend on WhatsAppIntegrated Marketing Communications
How organisations plan, coordinate and evaluate marketing communications — the communication process, media selection and planning, branding, budgeting, agencies, campaign strategy, promotional tools, digital communications and measurement.
30 lesson topics · 60 assessment questions
Course fee: K600.00Assessment fee: K150.00
View details Recommend on WhatsAppOrientation
A free quick-start guide to your participant portal — how lessons, progress, payments, assessments and certificates work.
1 lesson topics · 10 assessment questions
Course fee: K0.00 View details Recommend on WhatsAppFundamentals of Entrepreneurship
The ZIM Certificate in Marketing Level 3 grounding in entrepreneurship — opportunity recognition, entrepreneurial competencies, the business environment, feasibility and business planning, enterprise formation in Zambia, business finance, costing and break-even, and managing and growing an enterprise.
30 lesson topics · 60 assessment questions
Course fee: K600.00Assessment fee: K150.00
View details Recommend on WhatsAppNo subjects match your search.
Application fee: K150.00
Paid once when you apply — covers your application review regardless of how many subjects you choose.
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