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Subjects

ZIM Marketing Level 6

These are subjects in The Zambia Institute of Marketing (ZIM)'s Diploma in Marketing (Level 6). The programme covers International Marketing Strategy, Selling and Sales Management, Strategic Marketing Management and Product and Brand Management, and ends with a Research Project. There are three exam sittings every year: June, September and December, and to sit the exams you must register with ZIM. Here, we provide the lessons for your knowledge and exam preparation.

Browse subjects across all programmes

Subject 01

International Marketing Strategy

The ZIM Diploma grounding in international marketing strategy — globalisation and trade, assessing foreign markets, international research, entry modes, and the international marketing mix.

38 lesson topics · 60 assessment questions

Course fee: K850.00

Assessment fee: K150.00

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Subject 02

Selling and Sales Management

The role of selling, sales techniques, sales promotion, sales planning, sales force management, administration and performance evaluation (ZIM MG4).

25 lesson topics · 60 assessment questions

Course fee: K850.00

Assessment fee: K150.00

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Subject 03

Strategic Marketing Management

The ZIM Diploma grounding in strategic marketing — strategic planning, marketing audits, environmental and competitor analysis, portfolio matrices, growth and competitive strategies.

25 lesson topics · 60 assessment questions

Course fee: K850.00

Assessment fee: K150.00

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Subject 04

Product and Brand Management

The ZIM Diploma grounding in product and brand management — product life cycles, new product development, portfolio analysis, brand equity, brand positioning and brand building.

30 lesson topics · 60 assessment questions

Course fee: K850.00

Assessment fee: K150.00

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Subject 05

Research Project

An independent marketing research project — choosing a topic, setting objectives, carrying out research and presenting findings and recommendations in a written report.

0 lesson topics · 0 assessment questions

Not on offer online — available with a tutor Course fee: K3,000.00 (for information only — not payable now) View details Recommend on WhatsApp
Subject 06

Orientation

A free quick-start guide to your participant portal — how lessons, progress, payments, assessments and certificates work.

1 lesson topics · 10 assessment questions

Course fee: K0.00 View details Recommend on WhatsApp

Application fee: K150.00

Paid once when you apply — covers your application review regardless of how many subjects you choose.

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