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ZIM Marketing PGD
These are subjects in The Zambia Institute of Marketing (ZIM)'s Post Graduate Diploma(PGD) in Marketing. There are three exam sittings every year - June, September and December. To sit for exams, one ought to register with ZIM and one ought to have a Degree in any field. Here, we provide the lessons for you knowledge and preparations.
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Marketing/Principles of Marketing
The ZIM PGD grounding in marketing principles — the marketing mix, segmentation, targeting and positioning, research, consumer behaviour, branding and marketing planning, with ethics and the ZIM Code of Conduct.
40 lesson topics · 0 assessment questions
Course fee: K900.00 View details Recommend on WhatsAppCustomer Management
Sales management, consumer behaviour, segmentation and positioning, customer service, key account management, CRM and customer profitability — for ZIM post-graduate learners.
41 lesson topics · 0 assessment questions
Course fee: K900.00 View details Recommend on WhatsAppStrategic Brand Management
How strong brands are built, measured and sustained — brand equity, positioning, brand architecture, integrated communications, brand extensions, global branding and revitalisation.
35 lesson topics · 0 assessment questions
Course fee: K900.00 View details Recommend on WhatsAppDigital Marketing
Digital marketing strategy for ZIM post-graduate learners — digital channels and media, online market analysis, planning frameworks, SEO, email, social, mobile and AI, and measuring performance with analytics.
39 lesson topics · 0 assessment questions
Course fee: K900.00Assessment fee: K200.00
View details Recommend on WhatsAppMarketing Metrics and Analytics
Measuring marketing performance — choosing and setting metrics, customer, sales, pricing and media measures, ROI, dashboards and using analytics to improve marketing decisions.
33 lesson topics · 0 assessment questions
Course fee: K900.00Assessment fee: K200.00
View details Recommend on WhatsAppOrientation
How to use the platform as a participant — a quick guide.
1 lesson topics · 10 assessment questions
Course fee: K0.00 View details Recommend on WhatsAppNo subjects match your search.
Application fee: K150.00
Paid once when you apply — covers your application review regardless of how many subjects you choose.
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