Subject

Strategic Marketing Management

The ZIM Diploma grounding in strategic marketing — strategic planning, marketing audits, environmental and competitor analysis, portfolio matrices, growth and competitive strategies.

What this subject covers

Prepares learners for the ZIM Strategic Marketing Management paper. Learners study corporate strategy and its levels, corporate and marketing planning, vision, mission, stakeholders and ethics, objectives and strategy formulation, then marketing audits, internal capability, environmental scanning and scenarios, and market, industry and competitor analysis. The strategy topics cover SWOT and TOWS, strategic fit, the product life cycle, BCG and GE matrices, growth strategies, segmentation and positioning, competitive advantage and generic strategies, and strategies for leaders, challengers, followers and new entrants.

Lesson topics

The Nature and Importance of Corporate Strategy
Levels of Strategy, Strategic Decisions and Key Concepts
Corporate and Marketing Planning Processes and Systems
Vision, Mission, Stakeholders, Ethics and Corporate Responsibility
Objectives, Strategic Direction and Strategy Formulation
Marketing Audits, Resources and Organisational Capabilities
External Appraisal, Environmental Scanning and Scenarios
Market, Industry and Competitor Analysis
SWOT, TOWS, Strategic Fit and Synergy
Product Life Cycles and the BCG Portfolio Matrix
The GE Matrix and the Selection of Strategic Tools
Growth Strategies and Corporate Strategic Alternatives
Segmentation, Targeting, Positioning and Repositioning
Competitive Advantage, Generic Strategies and the Strategy Canvas
Strategies for Market Leaders, Challengers, Followers and Nichers
New Entrants, Market Development Stages and Different Environments
Evaluating and Selecting Strategic Options
Organising Strategy Implementation and Cross-Functional Relations
Project Management, Scheduling and Teams
Operations, Human Resources and Information Technology in Strategy
Internal Marketing and Corporate Culture
Managing Strategic Change
Budgets, Strategic Outcomes and Management Reports
Strategic Control, Performance Measurement and Corrective Action
Developing a Complete Strategic Marketing Plan

CPD advantage: Completing this subject may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.

Fees

Course fee K850.00

Assessment fee Not applicable — no assessment

Total amount to pay K850.00

Save K600.00 by bundling

Pay K2,800.00 for all 4 subjects in ZIM Marketing Level 6 instead of K3,400.00 — assessment fees included, no extra payment. View the programme.

25 lesson topics

No assessment at present. This subject is currently study-only: you get the full lessons, but there is no assessment to take, so it doesn't lead to a certificate for now.

Remember: you must apply for a minimum of 2 subjects in total.

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