Subject

Public Relations

The ZIM Certificate in Marketing Level 3 grounding in public relations — publics and stakeholders, PR planning, media relations, PR writing, digital and social media, CSR, reputation, crisis management and ethics.

What this subject covers

Lesson topics

Chapter 1: Introduction to Public Relations
Chapter 2: Development and Evolution of Public Relations
Chapter 3: Understanding Publics and Stakeholders in Public Relations
Chapter 4: Public Relations and Other Communication Disciplines
Chapter 5: Public Relations Planning
Chapter 6: The Public Relations Practitioner
Chapter 7: Media Relations
Chapter 8: Public Relations Writing and Communication Materials
Chapter 9: Persuasion in Public Relations
Chapter 10: Newsworthiness in Public Relations
Chapter 11: Ethical and Legal Considerations in Public Relations
Chapter 12: Video News Releases and Audio News Releases
Chapter 13: Media Relations and Working with the Media
Chapter 14: PR Budgets, Implementation and Evaluation
Chapter 15: The Public Relations Working Environment
Chapter 16: Public Relations and Social Media
Chapter 17: Ethics, Codes of Conduct and Professionalism in Public Relations
Chapter 18: Specialist Areas of Public Relations: Corporate Social Responsibility, Community Relations and Public Affairs
Chapter 19: Press Releases and Media Materials
Chapter 20: Media Relations and Journalist Engagement
Chapter 21: Public Relations Writing for Different Media Channels
Chapter 22: Multimedia and Digital PR Content
Chapter 23: Digital Media and Social Media in Public Relations
Chapter 24: Social Media Strategy, Management and Challenges
Chapter 25: Community Relations, CSR and Sponsorship
Chapter 26: Corporate Identity, Branding and Reputation
Chapter 27: Crisis and Issues Management
Chapter 28: Ethics, Law and Professionalism in Public Relations
Chapter 29: Public Relations Campaign Planning and Management
Chapter 30: Integrated Public Relations Planning and Practical Application

CPD advantage: Completing this subject may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.

Fees

Course fee K600.00

Assessment fee Not applicable — no assessment

Total amount to pay K600.00

Save K800.00 by bundling

Pay K4,000.00 for all 8 subjects in ZIM Marketing Level 3 instead of K4,800.00 — assessment fees included, no extra payment. View the programme.

30 lesson topics

No assessment at present. This subject is currently study-only: you get the full lessons, but there is no assessment to take, so it doesn't lead to a certificate for now.

Remember: you must apply for a minimum of 2 subjects in total.

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