Subject

Marketing in Practice

The marketing executive's day-to-day work — managing projects, budgets, promotions and events, competitor and market research, CRM, agencies, PR and social media, and reporting to management.

What this subject covers

Covers the ZIM Level 4 Marketing in Practice syllabus: the day-to-day work of a marketing executive. Learners study project management, print production and planning tools, time management, sales promotion, marketing budgets and costing, the extended marketing mix and pricing in practice, organising events, trade shows and exhibitions, internal customers, networking, negotiation and stakeholders. Later topics cover competitor profiling, the marketing audit and SCORPION model, marketing research, customer databases and CRM, advertising media and agencies, supplier management, PR and crisis management, social media, customer care, ethics, administration and report writing.

Lesson topics

Project Management
Project Management and Print Production in Marketing
Marketing Project Planning Tools: Gantt Charts and Critical Path Analysis
Time Management and Prioritisation for the Marketing Executive
Consumer Sales Promotion: Techniques, Purpose and Synergy
Marketing Budgets: Methods, Types and Benefits
Budget Justification and Costing Calculations
The Extended Marketing Mix and the Effect of ICT
Pricing in Practice: Problems, Skimming and Penetration Strategies
Organising Venues, Events and Meetings
Trade Shows and Exhibitions: Planning and Execution
Internal Customers, Marketing Objectives and Interpersonal Skills
Collaboration, Negotiation, Networking and Planning Techniques
Stakeholder Management in Marketing
Working with the Sales Team: Aligning Marketing and Sales
Competitor Profiling and Competitor Intelligence
Marketing Audit, the SCORPION Model and Marketing Intelligence
Marketing Research: Purpose, Process, Proposals and Data
Marketing Research: Questionnaires, Interviews, Sampling and Analysis
Customer Databases, Data Warehouses, Data Marts and Database Marketing
Customer Relationship Management (CRM) Systems in Daily Practice
Advertising Media and Media Scheduling
Managing Suppliers in Practice
Advertising Agencies: Selection, Briefs and Fee Structures
Public Relations Practice and Press Release Writing
Crisis and Issues Management in Public Relations
Social Media Management in Practice
Frontline Customer Care and Visitor Handling
Ethics, Compliance and Regulation in Day-to-Day Marketing
Marketing Administration and Record-Keeping
Report Writing and Presenting Marketing Recommendations to Management

CPD advantage: Completing this subject may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.

Fees

Course fee K600.00

Assessment fee Not applicable — no assessment

Total amount to pay K600.00

Save K1,000.00 by bundling

Pay K3,800.00 for all 8 subjects in ZIM Marketing Level 4 instead of K4,800.00 — assessment fees included, no extra payment. View the programme.

31 lesson topics

No assessment at present. This subject is currently study-only: you get the full lessons, but there is no assessment to take, so it doesn't lead to a certificate for now.

Remember: you must apply for a minimum of 2 subjects in total.

Apply Now Recommend on WhatsApp