Subject

International Marketing Strategy

The ZIM Diploma grounding in international marketing strategy — globalisation and trade, assessing foreign markets, international research, entry modes, and the international marketing mix.

What this subject covers

Prepares learners for the ZIM International Marketing Strategy paper. Learners study the nature of international marketing, globalisation, international trade theories, protectionism and trading blocs, then assessing international markets, internal readiness, market screening and PESTEL analysis, political, legal and country risk, and international marketing research. The marketing-mix topics cover modes of entry, product standardisation and adaptation, international pricing, distribution, logistics and documentation, and international marketing communications.

Lesson topics

The Nature of International Marketing
Globalisation
International Trade and Protectionism
Trading Blocs, Economic Integration and Regional Trade Agreements
Assessing International Markets – Internal Readiness and the External Environment
International Marketing Research
Modes of Entry into International Markets
International Product Decisions – Standardisation, Adaptation, Life Cycle, Packaging and Intellectual Property
International Pricing
International Distribution, Logistics, Documentation and Incoterms
International Marketing Communications and Global E-Commerce
International Trade Theories: Absolute and Comparative Advantage
International Market Screening and Comparative Analysis
PESTEL Analysis of International Business Environments
International Political, Legal and Country Risk
Secondary Research in International Markets
Primary Research, Sampling and Cross-Cultural Fieldwork
International Segmentation, Targeting and Positioning
International New Product Development and Market Testing
International Branding and Brand Portfolio Decisions
International Labelling, Product Standards and Compliance
International Physical Distribution and Supply Chain Design
International Freight, Cargo Insurance and Landed Cost
International Trade Finance and Payment Methods
Sources of Finance for International Operations
Financial Risks in International Business and Their Management
International Marketing Communications: Media Planning and Evaluation
Personal Selling and International Sales Operations
Information Technology in International Marketing Communications
The World Bank, IMF and WTO in International Business
International Organisational Structures
Centralisation and Decentralisation in International Business
Control and Performance Measurement in International Marketing
International Management Selection, Expatriation and Training
Export Service Providers in International Marketing
The Role of Culture in International Marketing Communications
Problems Arising from Variations in Company Objectives, Business Size and International Markets
International Marketing Strategy: Integrated Planning and Implementation

CPD advantage: Completing this subject may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.

Fees

Course fee K850.00

Assessment fee Not applicable — no assessment

Total amount to pay K850.00

Save K600.00 by bundling

Pay K2,800.00 for all 4 subjects in ZIM Marketing Level 6 instead of K3,400.00 — assessment fees included, no extra payment. View the programme.

38 lesson topics

No assessment at present. This subject is currently study-only: you get the full lessons, but there is no assessment to take, so it doesn't lead to a certificate for now.

Remember: you must apply for a minimum of 2 subjects in total.

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