Subject

Digital Marketing

Digital marketing for ZIM Level 4 learners — websites and landing pages, SEO and search advertising, content, email, social media, KPIs and analytics, e-commerce, automation and integrated digital campaign planning.

What this subject covers

Covers the ZIM Level 4 Digital Marketing syllabus. Learners study website planning, landing pages and user experience, SEO and keyword research, content and email marketing, social media and influencers, affiliate marketing, KPIs and PPC campaigns, mobile and USSD marketing, and e-commerce. Later topics cover digital strategy, marketing automation, conversion rate optimisation and A/B testing, analytics, video, retargeting, chatbots, online reputation, privacy and digital marketing law, community management, marketplaces, MarTech and digital customer journeys.

Lesson topics

Digital Foundations, Website Planning and Hosting
Landing Pages, User Experience and Conversion Design
SEO, Search Engines and Organic Visibility
Keyword Research, Search Intent and Search Advertising
Content, Blogging, UGC and Electronic Word of Mouth
Email Marketing, List Quality and Campaign Delivery
Social Media and Influencer Partnerships
Viral, Referral and Affiliate Marketing
KPIs, Measurement Populations and Digital Economics
PPC Campaign Management and Paid-Media Evaluation
Mobile, USSD, Wi-Fi, AI, Cloud and Coordinated Hardware
E-Commerce, E-Business, E-Procurement and E-Payment
Online Consumer Power, Innovation Diffusion and Digital Adoption
Online PR, Digital Media and Integrated Inbound–Outbound Communication
Digital Marketing Strategy, Extended Mix and Campaign Planning
Marketing Automation, Lead Nurturing and Human Sales Support
Conversion Rate Optimisation and A/B Testing
Web and App Analytics, Funnels and Data Presentation
Video Marketing, YouTube and Accessible Storytelling
Retargeting, Remarketing and Programmatic Advertising
Chatbots, Conversational Marketing and WhatsApp Channels
Online Reputation, Social Listening and Crisis Communication
Privacy, Digital Marketing Law, Trust and an Ethics Code
Growth Experimentation and Marketing on a Budget
Community Management and Online Customer Relationships
Marketplace Selling, Channel Choice and Fulfilment
Voice Search, Emerging Search Behaviour and Technology Scanning
MarTech Stack, Tool Selection and System Integration
Digital Customer Journeys, Personas and Omnichannel Experience
Digital Marketing Teams, Governance and an Integrated Campaign Case

CPD advantage: Completing this subject may qualify for Continuous Professional Development (CPD) points with your professional body — check with them for recognition.

Fees

Course fee K600.00

Assessment fee Not applicable — no assessment

Total amount to pay K600.00

Save K1,000.00 by bundling

Pay K3,800.00 for all 8 subjects in ZIM Marketing Level 4 instead of K4,800.00 — assessment fees included, no extra payment. View the programme.

30 lesson topics

No assessment at present. This subject is currently study-only: you get the full lessons, but there is no assessment to take, so it doesn't lead to a certificate for now.

Remember: you must apply for a minimum of 2 subjects in total.

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